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John Santagate is a Research Director at IDC, responsible for the service robotics market. His core research coverage includes market trends and forecasts for service robotics, business process evolution through the use of service robots, and the integration of robotics into business processes and business IT architecture. His research looks across industries and seeks to deliver actionable intelligence to organizations around the deployment and use of robotics, as well as related technology areas that are helping to enable wide spread adoption of robotic technology.